I must confess, I had never been a big fan of popcorn. Growing up, most I had tasted at home, or especially at the cinema were too salty or too sweet, and soon became dry and unappetising. If it was the toffee covered variety, after around 4 or 5 they became sickly sweet and unenjoyable. Around 2 years ago, my sister had been shopping in central London, and on her way home passed by and left a small bag of popcorn as a gift.
I think it was around 2 days later while reading I decided to open the bag and give them a try. The first thing I noticed was the uniform size, texture and coating. On eating, well I can honestly say I had never tasted anything like it. Depth of flavour, not over sweetened and for once ‘balance’. The Flavour, French Camembert cheese. An unusual flavour for popcorn yes, but it works, it really works!
Joe & Sephs was started in November 2010 by Joe Sopher. Visiting the United States and buying flavoured popcorn for gifts, he soon realised that nothing he tasted here in UK even come close. Wanting to produce something even better, he started experimenting with flavours. Once perfected he took everything he had made to the BBC food show, and very quickly sold out. Within 4 months his popcorn was being stocked in London department store Selfridges.
Over the last 2 years I have tried my fair share of flavours from Joe & Sephs. It is hard to pick a flavour that is my favourite, but here are 4 that certainly stand out.
Salted Caramel. Smooth Buttery caramel, with the slightest hint of salt. Sodium gently intensifies sweetness. Very addictive. I had to hide the bag.
Toffee Apple & Cinnamon. On opening the smell of apple is instantly detectable. On tasting Cinnamon immediately fuses with apple, followed by a subtle hint of Toffee. Cinnamon intensifying the more you eat.
Peanut Butter. Flavour very delicate on first tasting. Not sweet, the more you eat the more the peanut flavour develops. Soon smooth buttery caramel arrives to make a seriously true to life flavour profile.
Caramel & Belgian Chocolate. The slightest hint of cocoa when you open the bag soon blends into milky chocolate one eaten. To taste, well it reminds me of eating coco pops as a child, just at the moment then they ‘turn the milk chocolatey’. Their subtle taste complemented by the slightest hint of caramel.
Joe & Seph’s describe their popcorn as gourmet. I would have to agree with them. Due to a unique process during manufacture they are able to ‘harness’ flavours to air popped corn in a way that I never experienced before. The flavour combinations are unique and innovative. They now have 50 flavour combinations in their range, with sweet, savoury and even popcorn flavoured with real alcohol. Joe Sopher has, unquestionably changed the dynamic of popcorn in the UK, and everywhere else in the world Jo & Sephs it is tasted. Flavour combinations are innovative and taste true to life. Once tried, all other brands of popcorn taste disappointing. He has revolutionised a snack that most people associate with cinema, and would now be a talking point at any dinner party.
Available from Joe and Steph’s online store or from selected stockists . For more information on Joe & Seph’s Popcorn, Caramel sauces and gift packs and recipes http://www.joeandsephs.co.uk
RRP £4.00 (80 grams) / £5.00 (120 grams)
*Flavours that are Gluten free, Dairy free and suitable for vegetarians are marked on packaging.

